AkzoNobel Coil and Extrusion Coatings Announces Launch of CERAM-A-STAR Expressions Standard Color Palette Program

AkzoNobel Coil and Extrusion Coatings announced the launch of CERAM-A-STAR® Expressions Standard Color Palette program. This unique, high-performance silicone-modified polyester textured print coating achieves a wood grain effect finish and is exclusively available from AkzoNobel.

This product was developed with the advanced CERAM-A-STAR® 1050 platform, showcasing industry-leading technology. It utilizes AkzoNobel’s proprietary resins and additives, to deliver excellent performance backed by an industry leading warranty. The innovative technology is applied through a traditional print roll process, to deliver natural looking prints with a wood grain texture in the final film. This convincingly mimics natural materials like wood, slate, or granite for versatile aesthetics in lap siding and board and batten applications. Beyond its appealing appearance, CERAM-A-STAR® Expressions, it boasts superior performance, providing outstanding durability, moisture and UV resistance, flexibility, and abrasion resistance.

CERAM-A-STAR® Expressions is available in a standard color palette program, providing readily accessible print materials to simplify the ordering process. This program ensures selected prints are ready when needed, improving stock availability, enabling quicker project turns, and reducing complexity.

“The CERAM-A-STAR® Expressions standard color palette program enhances the ordering process by providing readily accessible materials”, states Manoel Rodriques, Commercial Director, Metal Coatings, AkzoNobel. “This ensures that selected prints are readily available when needed, enhancing stock availability, speeding up project timelines, and reducing overall complexity. We are excited to offer our customers a solution that combines beauty with unmatched quality.” 

For more information, visit coilcoatings.akzonobel.com/us.